June 12, 2026
Nairobi, Kenya

marketing

Technology

Is A.I. being misused and overused?

In late 2022 and early 2023, when AI, specifically generative AI, was just settling in the hands and presence of African users, many had mixed thoughts and reasons about whether to adopt it or not. The young marveled at the thought of utilizing Gen AI to ease their work and accomplish assignments as quickly as

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Digital Technology

15 Ways to Make the Most Out of AI+Marketing

Artificial Intelligence (AI) has revolutionized the way businesses operate, and marketing is no exception. AI-powered marketing tools have become invaluable for businesses looking to streamline operations, personalize customer experiences, and drive revenue growth. By leveraging AI, marketers can gain valuable insights, make data-driven decisions, and optimize their strategies. Here are 15 ways to make the

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Digital

Why TWITTER is the best platform to market a cryptocurrency or blockchain business  

Twitter is considered an effective platform for marketing a cryptocurrency or blockchain business for several reasons: 1. Large User Base: With over 330 million monthly active users, Twitter provides access to a vast audience, including potential investors, enthusiasts, and influencers in the cryptocurrency and blockchain industry. 2. Real-Time Updates: Twitter is known for its instant

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Digital

Why Influencer Marketing is the best for of digital marketing

Marketing has evolved with the growth of social media, and influencer marketing has become one of the most effective ways to boost your digital marketing strategy. Consumers are bombarded with ads and messages every day, and it can be difficult to stand out in this crowded space. That’s where influencers come in. By partnering with

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Business Digital

Mastering B2B Marketing: Tips and Strategies for Success in B2B Marketing

B2B marketing is an essential component of any successful business strategy. Unlike B2C marketing, where companies target individual consumers, B2B marketing focuses on building relationships between businesses. The key to successful B2B marketing is to understand your target audience, their needs, and how your products or services can help them achieve their goals. In this

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